Here’s the opportunity. The Internet has opened the door to a wide variety of interest and consumer behavior. There are too many interaction opportunities for consumers to choose from with your business or your competitors to quickly rule out any of them.
If a business owner doesn’t have the tools to capitalize on how consumers respond to all the different inbound marketing options, they might consider bringing in an expert.
The great news is that not only are consumers more willing than ever to provide you intentional feedback about your company, product or service, but many marketing functions today have analytics already built into them. Interaction is simultaneously configured into data, which is transferred into information for analysis from any web-based function.
In a day where any information is a few clicks away on a desktop, laptop, ipad, ipod or other Smartphone, consumers are striving to make the most educated decisions possible. Your business must stay ahead of the curve, and you must remain more knowledgeable than your consumer while simultaneously educating them. A great example of this is using Linked In as a lead generation tool, but involving your prospects and clients in your connections, helping them open doors that would otherwise be closed.
Marketing is a game of chess, a game of war. You must always think two moves ahead, anticipate your opponent’s reaction and influence the response to make your strategy successful. If you find your strategy does not coincide with the market, adapt your strategy to do so. Unless you are a major player in the industry, you can’t shift the market; you must shift ahead of it.
